30 Dec The countdown to CES is now down to hours
Posted at 20:34h in Blog
The countdown to the world’s largest trade show is now down to hours, not weeks or months. The consumer technology industry has taken me to Las Vegas every January for the past 25 years, and this year we look forward to promoting satellite service from Dish, over-the-top video from Sling TV, amazing new action cameras from Activeon, producing outstanding video for Panasonic, Voxx, AARP, the Mommytech pavilion, the official show daily news outlet, and for the Consumer Technology Association itself.
Our team will swell to 15 PR, video, and Communications experts as we produce press events, create engaging video segments and run tours for broadcast TV executives and Indiana CEO’s. We started working last July for this week in Vegas — the hotbed of innovation during CES 2016.
Media are receiving hundreds of pitches (including ours) and soon more than 150,000 people will converge on the jewel in the desert.
We’re all seeking the same thing: the glow of attention as the world awaits the electronic marvels that will entertain and inform us in the new year.