The secret to securing great media coverage is leveraging strong relationships with media outlets and industry analysts.
With many other brands and companies vying for attention, you need help to reach the right contacts. We use one-on-one and small group briefings as a way to keep the conversation open throughout the year, not just when a new product is about to launch.
Getting the most out of a media event or tradeshow requires specific tactics performed before, during and after the event. Simply showing up with product in hand is a waste of time and money.
With more than 20 years of experience at the world’s largest trade show – CES – we know the tactics to stand out from the crowd and be heard. We’ve supervised large and small trade show exhibits, coordinated tabletop media events, and staged press conferences of all sizes to help our clients reach their audience and tell their story.
A successful press conference begins with developing key messages and long-range planning to insure that your intended message reaches the audience at exactly the right moment.
From overall strategic planning, speechwriting and video support to celebrity appearances and management of the production team, ArlandCom and our team of trusted affiliates has two decades of experience staging press conferences that generate head-turning coverage.
Research shows that video can be a game changer to build exposure and credibility. Our Video Production services deliver top-drawer content with professional videos featuring customized options that can accommodate any organization or budget. We specialize in telling your story through video for use on websites, by editorial press, and for distribution through social media.
At major electronics industry events, the industry’s most trusted brands and editorial media rely on ArlandCom to deliver high-quality, high-definition content.