ArlandCom is ready to leverage its long list of relationships for you, building your credibility by using our contacts to get attention. Our creative efforts garner national media coverage and more.
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You have a great new product or service, but it can be overwhelming to determine how best to rise above the noise. We work with you to strategically plan and make the most of every dollar. We start by listening to your needs, and then we create a plan that makes use of the most appropriate tools and opportunities.
In short, we distill your message to create a news opportunity that will get attention.
With the evolving world of marketing communications now spanning professional editors, publications, and websites to consumer-generated media, each media outlet has a continuous need for great content. We have longstanding public relations relationships built over 30 years in the business, and we can help you generate influential product reviews, stimulate coverage of major announcements, and create material for your own websites spurred by announcements and events.
Arland Communications has been involved with product launches from our firm’s first day of business at the International CES – the premiere launchpad for new technology. We work with established brands with great reputations, companies looking to rejuvenate with a new product or service, and startups still seeking support with crowdfunding.
Our approach includes everything you’ll need for a successful communications effort: planning, honing your message, writing, media pitching, maximizing participation at events, delivering informative video and the right choice of words to get a product or service in the national spotlight.
Even in today’s hyperlinked world, there’s no better substitute for reaching millions of people than effective relationships with the news media. Our roots are in editorial media. And with over 30 years of experience in this arena, we understand the deadline and information demands of the media – online, broadcast, and print – and will craft your message to effectively reach the right people at the right time.
Industry analysts are also an effective (and often overlooked) amplifier for your key messages. With our connections, we’ll make sure you reach those who can comment about the significance of your new product, service, or strategy.
Like a hungry tiger, your website regularly needs fresh content since search engines like Google depend on new material to keep handing you referrals. From simple micro-websites or landing pages to full-blown websites that feature video tutorials and links to maximize online sales, we study your needs and recommend a plan that insures your web presence is polished and professional.
Using analytics, we track activity from visitors and suggest enhancements to drive results. We can help with online advertising and strengthening your current website to make it more relevant and useful, and easier to understand and share.
Every product or service has a target audience, and we can get you in front of them and get you noticed. Our event and trade show experience runs the gamut from online media briefings to major trade show exhibits. For more than 25 years, we have helped brands and products stand out at CES – the world’s largest trade show.
We’ve supervised large and small trade show exhibits, coordinated tabletop media events and briefings, staged standing-room-only press conferences, and developed pop-up events all across the country to help our clients reach their target audience. We’re prepared to make it easy for you to be successful, by handling every detail.
Research shows that video can be a game changer to build exposure and credibility. Our Video Production services deliver top-drawer content with professional videos featuring customized options that can accommodate any organization or budget. We specialize in telling your story through video for use on websites, by editorial press, and for distribution through social media.
At major electronics industry events, the industry’s most trusted brands and editorial media rely on ArlandCom to deliver high-quality, high-definition content.